empowering youth. SHAPING FUTURES.

the INSPIRATION

Gene “Geno” Cotter lived with a passion, purpose, and positivity that changed every court he stepped on to.  He didn’t just teach basketball; he sparked a belief in everyone he met that they could achieve greatness through resilience, heart, and confidence in their own abilities.  By instilling his values in the next generation, we honor his memory and ensure that his flame continues to light the way for young athletes.

OUR OBLIGATION

Home Llg Green Logo

The Foundation transforms Geno’s legacy into action, believing that every child deserves a path to their full potential. Through supporting the athletic, educational, and emotional needs of Northern California youth, we encourage young people to dream bigger and play harder.  We don’t just build athletes, we build the leaders of tomorrow: Resilient, strengthened, and ready to succeed.

Upcoming Events

Hoop Camps

Basketball Jones

Multiple Sessions

Register today to reserve your spot at a Basketball Jones Hoop Camps near you! This summer marks our 30th Anniversary and we’re pulling out all the stops to celebrate. With multiple camps in various cities throughout Northern California, we have a location near you. Register before March 15th and Save $75. Open to boys and girls ages 6 – 14.

Chip Like Geno

Golf Tournament

June 19, 2026

Join us for the 9th Annual “Chip Like Geno” Golf Tournament at Ridgemark in Hollister on June 19th. This is our annual fundraiser for the Live Like Geno Foundation’s “Reach Up” Scholarship program helping local high school seniors achieve their dreams. Registration is limited to 30 teams, so sign up today to reserve your spot!