About Geno

Gene “Geno” Cotter was unique. From his humble beginnings in the hills of Northern California, Geno strove everyday to be the best version of himself. From All-State basketball honors in High School to a successful college basketball career, Geno was never content with the conventional. This extended to the company he founded, Basketball Jones Hoop Camps, whose goal is to bring a passion and excitement for life and basketball into the lives of young people.

Along the way, Geno touched the lives of thousands of young basketball enthusiasts, as well as their families. He started his own family with his beautiful wife Tiffany; their children Bailey and Brody embody the same no-holds-barred attitude as their father. Following his tragic passing in July 2016, Geno’s friends and family committed themselves to carrying on his passion for making the world a better place through the Live Like Geno Foundation.

Our Mission

The Live Like Geno Foundation was created to honor the memory of Gene “Geno” Cotter.


It is our mission to inspire Passion, Purpose and Positivity in honor of Geno by creating positive impact in the lives of economically challenged youth through development programs that personify his love of basketball, his commitment to community enrichment, and his authentic approach to living life in the service of others.


Our vision is to create a world where underprivileged youth from at-risk areas have equal access to safe outdoor sports facilities, youth educational services, and scholarship opportunities for those who have a calling to strengthen communities, advocate for youth, and enact social change.





The Foundation’s History

This foundation was created to carry on the mission and spirit of who Geno Cotter was. All of us on the founding board have a significant connection to Geno – his wife, his brothers, his childhood friends, and his longtime friends. We wanted his legacy to continue for his kids and to inspire others. You may not be able to meet Geno in person, but we hope that by participating and benefiting in the things our mission strives for, you will always be connected to the spirit of Geno Cotter.

We want people to be Inspired. To live with Passion. To live with Purpose. To live with Positivity.
We want everyone to be apart of it. To Live Like Geno. This is our mission. Mission Up.

Board Members

Executive Director

Vice President


Board Member

Board Member

Basketball Jones Hoop Camps
Managing Director

Steering Committee