Gene “Geno” Cotter was unique. From his humble beginnings in the hills of Northern California, Geno strove everyday to be the best version of himself. From All-State basketball honors in High School to a successful college basketball career, Geno was never content with the conventional. This extended to the company he founded, Basketball Jones Hoop Camps, whose goal is to bring a passion and excitement for life and basketball into the lives of young people.
Along the way, Geno touched the lives of thousands of young basketball enthusiasts, as well as their families. He started his own family with his beautiful wife Tiffany; their children Bailey and Brody embody the same no-holds-barred attitude as their father. Following his tragic passing in July 2016, Geno’s friends and family committed themselves to carrying on his passion for making the world a better place through the Live Like Geno Foundation.
The Live Like Geno Foundation is a nonprofit organization dedicated to creating a positive impact in communities through the physical, educational, and emotional development of Northern California youth.
The Foundation was created to honor the memory of Gene “Geno” Cotter by continuing his life-long dedication to helping young athletes reach the next level.
Through youth basketball camps, court renovations, college scholarships, and bereavement assistance, we advance both our mission and Geno’s vision.
This is an invitation to join us, and “Mission Up”. Learn about our programs here.
This foundation was created to carry on the mission and spirit of who Geno Cotter was. All of us on the founding board have a significant connection to Geno – his wife, his brothers, his childhood friends, and his longtime friends. We wanted his legacy to continue for his kids and to inspire others. You may never have met him in person, but we hope that by participating and benefiting in the things our mission strives for, you will always be connected to the spirit of Geno.
We want people to be Inspired to live with Passion, Purpose, and Positivity.
To Live Like Geno. This is our mission. Mission Up.
Steering Committee
Steve Ball • Jeremy Dirks • Toby Turney
Past Board Members
Elizabeth Dirks • Ed Cotter • Chiara Chavez Rio Anderson
